Client: Wild Birds Unlimited
Description: Designed and illustrated customer facing outdoor signage to communicate essential business information, promote the store’s expertise, and encourage connections with local wildlife and nature.
Scope: Design, illustration, research, layout, and manufacturing communication.
Year: 2025-Present
Project Details:
I had multiple opportunities to design and illustrate the store’s signage, ranging from nature focused information to essential business messaging. Each piece was designed to clearly establish the store as a local resource for backyard wildlife, with an emphasis on native birds, plants, and the surrounding ecosystem.
I had multiple opportunities to design and illustrate the store’s signage, ranging from nature focused information to essential business messaging. Each piece was designed to clearly establish the store as a local resource for backyard wildlife, with an emphasis on native birds, plants, and the surrounding ecosystem.
For the pollinator habitat sign, I carefully selected plants found within our Monarch Waystation, along with native insect and plant species found throughout the county. This allowed the signage to highlight our local knowledge while adding a personal, place specific detail that could not be found elsewhere.
The barricade signs were designed to communicate immediate information about store hours while also directing visitors to our website. The goal was to make essential information accessible at a glance while providing customers with an easy way to find additional resources.
